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(DOWNLOAD) "Comparative Advertising" by Fred Beard " Book PDF Kindle ePub Free

Comparative Advertising

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eBook details

  • Title: Comparative Advertising
  • Author : Fred Beard
  • Release Date : January 06, 2020
  • Genre: Language Arts & Disciplines,Books,Professional & Technical,Education,
  • Pages : * pages
  • Size : 5576 KB

Description

Comparative advertisements—the kind that refer to “the other guys” or actually identify competitors by name—can be tremendously successful, or lead to a marketing disaster. The History, Theory, and Practice of Comparative Advertising reveals the possibilities and pitfalls associated with this widely used approach.


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