(DOWNLOAD) "Comparative Advertising" by Fred Beard " Book PDF Kindle ePub Free
eBook details
- Title: Comparative Advertising
- Author : Fred Beard
- Release Date : January 06, 2020
- Genre: Language Arts & Disciplines,Books,Professional & Technical,Education,
- Pages : * pages
- Size : 5576 KB
Description
Comparative advertisements—the kind that refer to “the other guys” or actually identify competitors by name—can be tremendously successful, or lead to a marketing disaster. The History, Theory, and Practice of Comparative Advertising reveals the possibilities and pitfalls associated with this widely used approach.
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